Haven & Co
Haven & Co is a concept project for a coworking space aimed at freelancers, small teams and founders. The brief called for a complete brand and website identity that could express a place for focused work, shared ideas and a sense of community.
I used the project to develop a warm, contemporary visual direction, a flexible logo system and website designs that tell that story. The identity explores how a workspace can feel professional and comfortable, with enough creative character to appeal to the people using it.
Figma
Used
Affinity Designer
Used
UI
Used
Apple Pencil
Used
Goal
Build a coherent visual identity that balances the practical needs of a workspace with the welcoming atmosphere described in the brief. The website needed to introduce the space clearly and communicate its focus on community, concentration and shared energy.
Tone
Friendly, grounded and quietly confident, with a creative edge. Warm colour choices and an approachable visual style convey the proposed space’s character, giving the brand a consistent voice across the identity and website.
Logo Design
The logo centres on an expressive, hand-drawn “h”, paired with simple typography. The contrast gives the coworking concept a creative character while keeping the name clear and recognisable.
Website Design
The website introduces the workspace through prominent photography and a clear route towards booking.
The layouts bring together information about the space, its locations and the ways people can use it. Rounded corners, soft blur effects and direct calls to action carry the visual identity through the browsing and booking journey.
Branding
The palette, typography and supporting graphics extend the logo’s informal character across the website and print concepts.
Together, these elements give the proposed workspace a consistent identity for introducing the space, presenting its facilities and inviting people to book.
