Brand & ecommerce design
A brand and ecommerce website design for plant-based meal delivery, with product browsing and a clear ordering journey.
The project
Wilder & Root is a brand and website design for a plant-based meal delivery service. The direction brings together an earthy, contemporary identity and a practical experience for people choosing fresh prepared meals.
I worked across the logo, typography, colour palette and website layouts. The aim was to feel nourishing and quietly confident, with an approachable identity suited to busy people looking for an alternative to takeaway food.
The website designs cover the homepage, product listing and individual product page. Product imagery, dietary information and ordering actions form a clear route from browsing to choosing a meal.
A closer look
