Aurora Initiative
The Aurora Initiative is an international programme focused on understanding and responding to extreme weather and climate change. It connects data, technology, communities, and policy to create scalable solutions that protect people and the planet.
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Goal
The goal of the Aurora Initiative is to build resilience to climate challenges through research, innovation, and practical interventions. It aims to provide actionable insights, tools, and strategies for communities and decision makers worldwide.
Tone
The Aurora Initiative communicates urgency and responsibility while maintaining scientific clarity and global collaboration. The tone is authoritative yet accessible, encouraging participation from researchers, citizens, communities, and decision makers.
Logo Design
The logo reflects the global scope and scientific credibility of the initiative. It combines a clean, modern aesthetic with a visual sense of connectivity and forward movement, making it versatile across digital platforms, publications, and outreach materials.
Logo Final Concept Design 
Logo Final Concept Design Website Design
The website is designed for clarity, usability, and accessibility. It organizes content into sections for datasets, tools, case studies, and resources, while providing a clear path for visitors to learn, collaborate, and take action. The layout emphasizes simplicity, readability, and a professional visual identity that aligns with the initiative’s mission.
Branding
The colour palette and the typography and supporting visuals are designed to make the space feel calm, approachable, and thoughtfully put together.
The identity avoids loud, tech-driven aesthetics and instead leans into a quieter confidence, giving the brand a consistent look that works across digital and print.
The identity avoids loud, tech-driven aesthetics and instead leans into a quieter confidence, giving the brand a consistent look that works across digital and print.
Logo Concept Design 
Logo Colour Design 
Branding Design Document 
