My approach is about clarity, structure, and performance building systems that feel fast, scale cleanly, and give users a seamless buying experience.

I’ve built eCommerce for WooCommerce, Magento and Laravel and provided integrations for both Importing products and exporting sales data.

I’ve built a range of tools for eCommerce platforms such as advanced product hierarchies, filtering systems, and variable product setups that make complex inventories easy to manage.

Each and every store starts with the understanding of how that business works and what customers need to see first and how the checkout should feel.

I design custom user journeys and layouts in Figma before building them into WooCommerce, ensuring the experience makes sense.

I’ve written custom integrations that pull product data directly from other systems into WooCommerce, syncing stock levels, pricing, and metadata automatically. These integrations keep stores up to date without the need for manual management.

For payments, I’ve worked extensively with Stripe, both within WooCommerce and inside custom Laravel applications, handling recurring billing, webhooks, and advanced checkout logic.

Magento, fortunatly, provides the flexibility needed for businesses managing thousands of products, multiple pricing tiers, and regional variations.

My focus when working with Magento is performance, usability and a real focus around UX patterns, ensuring product management and user experience remains efficient even with huge datasets, and frontend experiences stay fast and intuitive for users.